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    How to Make A Client’s Logo Bigger Without Making It Bigger

    We’ve all heard that dreaded, yet ubiquitous, question from a client: “Can you make the logo bigger?”  We rationalize, we plead, we instill the fear of a failed campaign – all to no avail.  Enter the genius of Michael Beirut with a solution to this all-too-common issue designers face. This is the most deliciously devious – make that, clever – “strategy” we’ve come across in a long while. Enjoy!

    How to Make a Client's Logo Bigger Without Making It Bigger - Advice from Michael Beirut

    Click here to read the full article on the Core 77 web site.

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