We’ve all heard that dreaded, yet ubiquitous, question from a client: “Can you make the logo bigger?”  We rationalize, we plead, we instill the fear of a failed campaign – all to no avail.  Enter the genius of Michael Beirut with a solution to this all-too-common issue designers face. This is the most deliciously devious – make that, clever – “strategy” we’ve come across in a long while. Enjoy!

Click here to read the full article on the Core 77 web site.

Check out this annual special section on the Fast Company web site that explores the intersection between business and design. You’ll find slideshows, exclusive video, an expert design blog and you can also join the Design Topic group.

Click here to visit the Fast Company web site or subscribe to Fast Company online.

This is an idea that has been a long time coming. With the availability of design software and the proliferation of the Internet, how can you be assured that someone else, somewhere, hasn’t already designed a logo similar to the ones you’re presenting to clients? In steps the Identity Archives Project – a database of logo and identity designs from around the world, searchable by keywords. The site is relatively new, so if you like the idea, pass it along to your designer friends and help grow the database.

Click here to visit the Identity Archives Project web site.

A great article to get freelancers thinking past just doing design work, to focus on the bigger-picture considerations of running a design business.

Click here to read the full article on the Freelance Switch web site.

Freelance Switch offers a valuable tool to help calculate an hourly rate based on office and personal expenses, annual billable hours and profit margin. Now, there’s no excuse for under-selling yourself!

Click here to visit the Freelance Switch web site.

Creative Public offers graphic designers and Web designers a one-stop resource and information site to help designers be more successful in business.

Click here to visit the Creative Public web site.

With a vast library of creative-related business forms, articles, books and a monthly newsletter, Creative Business is a go-to resource for freelancers and creative firm principals.

Click here to visit the Creative Business web site.

With a focus on the business of design, Creative Latitude offers a vast library of articles, designer profiles and a ton of great resource links.

Click here to visit the Creative Latitude web site.

Coming up with a great tagline is a struggle many people face. More often than not, they get it wrong by focusing on what their product or service is and neglecting what it offers. To capture a reader’s eye at a glance, you need to combine all three elements of mission, promise and brand to create a great tagline that really works.

Click here to read the full article at the Copyblogger web site.

Social Media Explorer has written a great article on the basics of how to start marketing your business using social media. Which sites should you join? How do you keep track of it all? Check out the full article at the Social Media Explorer web site to learn how to hit the ground running.

Click here to visit the Social Media Explorer web site.