This is an idea that has been a long time coming. With the availability of design software and the proliferation of the Internet, how can you be assured that someone else, somewhere, hasn’t already designed a logo similar to the ones you’re presenting to clients? In steps the Identity Archives Project – a database of logo and identity designs from around the world, searchable by keywords. The site is relatively new, so if you like the idea, pass it along to your designer friends and help grow the database.

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Even big-name organizations like CNN are discussing the value of a good logo. In this article, evolution of a number of top-tier company logos is explored, with before/after examples and also commentary on why the companies felt a need to refine their graphic identity.

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