We’ve all heard that dreaded, yet ubiquitous, question from a client: “Can you make the logo bigger?”  We rationalize, we plead, we instill the fear of a failed campaign – all to no avail.  Enter the genius of Michael Beirut with a solution to this all-too-common issue designers face. This is the most deliciously devious – make that, clever – “strategy” we’ve come across in a long while. Enjoy!

(more…)