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    How to Write an Effective Tagline

    Coming up with a great tagline is a struggle many people face. More often than not, they get it wrong by focusing on what their product or service is and neglecting what it offers. To capture a reader’s eye at a glance, you need to combine all three elements of mission, promise and brand to create a great tagline that really works.

    Copyblogger - how to create an effective tagline / slogan

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